Patient reactivation for independent med spas

Your patients
didn't leave.
They just weren't
asked back.
We do the asking.

We reach your lapsed patients by SMS and email. You only pay when one of them books. No retainer, no setup fee.

See how many lapsed patients
are sitting in your list right now.

Live System: Today

Example Campaign

Live
Patient reactivated → Booked: Hydrafacial$185
Lapsed 8 months → SMS sentConfirmed
Revenue recovered this week$4,140
Campaign live312 contacted
New booking via reactivation → $350 filler consult
THE MATH

See what's sitting in your list.

2,000
$400
$
12 months ago
Estimated recoverable revenue
$116,000

With 2,000 patients in your system, roughly 1,160 have likely lapsed. At a 25% reactivation rate, that's 290 patients who could come back, at $400 each.

Based on AmSpa 2024 data.
Lapsed rate adjusts based on time since last outreach.

Get Free Audit
THE PROBLEM

Your patient list is full of people who said yes once.

Most of them didn't leave because they were unhappy. They got busy. Nobody followed up.
And now they're waiting to be asked.

01 / 04
THEY LIKED YOU
First visit went great.
Second visit never happened.
Patients who never rebooked aren't gone. They just haven't been asked back. The average med spa loses 60–70% of new patients after their first appointment.
02 / 04
THE LIST IS SITTING THERE
You're sitting on a list of people
who already trust you.
Every name in your system represents money you already spent to get them in the door. That list is an asset. Right now, it's just sitting there.
03 / 04
THE CLOCK IS TICKING
The treatment wore off.
The reminder never went out.
Botox needs a refresh every 90 days. Fillers need a refresh every 6–12 months. If a patient is past their window and you haven't reached out, someone else will.
04 / 04
NO ONE HAS TIME
Your team doesn't have time to
chase lapsed patients manually.
Reactivation doesn't happen because no one has the bandwidth to do it manually. It falls off the list every week. We handle the entire thing, you just take the bookings.
WHAT ACTUALLY HAPPENS

The same patient. Two completely different outcomes.

Here's what happens
with and without reactivation.

Without reactivation
60–70%

of patients never rebook on their own

Came in January. Loved the result.

No one followed up.

By April they found someone else.

You made $185.

You lost them forever.

vs
With Luda AI
25–30%

of lapsed patients rebook when actually asked

Came in January. Loved the result.

Week 11, they got a text from your practice.

They booked.

And again. And again.

$740/year instead of $185.

We work on a performance basis. You only pay when a lapsed patient books through our campaign, and nothing for the ones who don't respond. No retainer, no setup fee.

THE PROCESS

You send us the list. We fill your calendar.

1
We pull your lapsed list
Send us your patient export.
We identify patients who came in 90+ days ago and never rebooked. We build the outreach list. You don't have to do anything except send the file.
2
We write the campaign
SMS and email sequences written for your practice.
We write the messages in your voice. You approve every word before we send anything. No generic blasts, just copy that sounds like it came from you.
3
You approve everything
Nothing goes out without your sign-off.
You see every message before we hit send. If something doesn't sound right, we rewrite it.
4
We send the campaigns
Patients hear from your practice.
Not from us.
Messages go out under your practice name, from your subdomain. Replies come to your front desk. Bookings go straight into your calendar through a tracked booking link.
5
You pay per booking
We get paid when your calendar fills.
Every appointment booked through our campaign triggers payment. If we run the campaign and nobody books, you don't spend a dollar.
CAMPAIGN SNAPSHOT
Example Campaign
Patients contacted0
Appointments booked0
Revenue recovered$0
Rebooking rate0.0%
REACTIVATION PROGRESS, THIS MONTH
312 contacted77 rebooked
Avg time to rebook3 days
LATEST REBOOKING
Botox refresh, Thursday 2PM · Reactivated after 8 months
BY THE NUMBERS

The math on your patient list is better than you think.

0%
of patients never rebook on their own
AmSpa 2024
25–30%
rebooking rate with a real reactivation campaign
Regulr/Workee 2026
$0
average appointment value
AmSpa 2024
$200–300
cost to acquire a new patient
AmSpa 2024
$0
cost to reactivate one already in your system

Most practices have 1,500 to 4,000 contacts in their system. If 53% of them never rebooked, you're sitting on 700 to 2,000 lapsed patients right now. At a 25% reactivation rate, that's 175 to 500 patients who will come back if someone asks them. At $527 per visit, that's real money. And you already paid to get them in the first time.

FAQs

Questions we hear before people say yes.

The questions we get asked most
before getting started.

A qualified appointment is a booking from your lapsed patient list, made through our tracked booking link or forwarding number, that wasn't already on your calendar before we launched. No-shows and same-day cancellations don't count as a booking, so you're never charged for an appointment that didn't happen.

We work on a performance basis. You only pay when a lapsed patient books through one of our campaigns. Nothing upfront, no retainer, no setup fee. If we run a campaign and nobody books, you pay nothing. Our first five clients lock in a 10% founding rate for the life of their engagement with us. After that, our standard rate is 20% of the booked service value. No-shows and same-day cancellations don't count as a booking, so you're never charged for an appointment that didn't happen.

Yes. We operate as a HIPAA Business Associate and sign a BAA before accessing any patient data. Our entire stack, including SMS provider, email platform, scheduling system, and automation infrastructure, is covered under signed BAAs. We never put treatment names, diagnoses, or clinical details in any message. Every message is reviewed and approved by you before it goes out.

They sound like they came from your front desk, not a marketing agency. We write them in your practice's voice, with your name and your branding. You review and approve every word before anything is sent. No generic blasts. If something doesn't feel right, we rewrite it.

Every message includes a one-click opt-out. Anyone who replies STOP is immediately removed and never contacted again. We track opt-outs across every campaign and provide you with a clean updated list at the end.

About one week from your patient export to campaign launch. We pull the lapsed list, write the copy, set up the tracked booking page and forwarding number, get your approval on everything, and go. The first campaign can be live in 5–7 business days from when you send us the file.

A patient export from your CRM or booking system: name, contact info, and last appointment date. That's it. We handle the copy, the setup, the sending, and the tracking. You approve the messages and take the bookings. No technical work required on your end.

Yes. We work with whatever system you're already using: Mindbody, Vagaro, Jane App, or anything else. We set up a tracked booking link on our end that feeds into your existing calendar. You don't need to switch anything or learn new software. If you can export a patient list from it, we can work with it.

READY TO SEE WHAT'S IN YOUR LIST?

Get your free reactivation audit.

Send us your patient export and we'll tell you exactly how many lapsed patients you have, what a campaign could recover, and what our fee would be.

Takes 5 minutes. No commitment.