ABOUT US

We build with AI
and share everything.

We build lead reactivation systems for independent med spas and make content about AI and entrepreneurship. All of it documented as we go.

HOW WE GOT HERE

The path hasn't been linear.

  1. June 2025
    Founded.

    LDS Ventures LLC registered.
    Two brothers, one goal.

  2. July 2025
    Started with dropshipping.

    Our first attempt.
    We learned fast that it wasn't the direction.

  3. February 2026
    Pivoted to AI agency.

    Went deep into automation, n8n, Claude, and started building systems with them.

  4. June 2026
    Lapsed-patient reactivation for med spas.

    One ICP, one offer, one price.
    This is where we are now.

  5. Now
    Building in public on @goluda.ai.

    Documenting everything as we go: the wins, the losses, and everything in between.

HOW WE THINK

We don't get paid
until you do.

The reactivation service runs on one rule: we invoice when a patient books. If we run a campaign and nobody comes back, you pay nothing. The free resources, the content, the audit all run on the same logic. We'd rather give you something useful and earn your trust than convince you with a pitch.

THE SERVICE

Your patients already trust you. We just bring them back in. SMS and email, sent under your name, booked into your calendar.

THE CONTENT

Everything we learn goes up for free. Guides, tools, audits. Take what's useful.

THE LOGIC

We share because we'd want someone to share it with us. The more people know, the more everyone can do.

WHAT WE STAND FOR

How we operate.

Performance over promises

We don't charge retainers or setup fees. We get paid when your calendar fills. Nothing else to it.

People-first partnership

You approve every message before it goes out. You own your patient list. We're an extension of your practice, not a vendor you have to manage.

Compliance built in

We signed BAAs before we signed clients. HIPAA isn't a checkbox for us, it's the foundation. Your patients' data is handled the way it deserves to be.

Integrity and trust

No fake numbers, no locked-in contracts, no surprises. If something isn't working, we tell you. If we don't deliver, you don't pay.

FOLLOW ALONG

We document everything.

Every tool we use, every campaign we build, every thing that breaks. It all goes up on @goluda.ai.

THE TEAM

Lucas and David
López Simpson.

Co-founders. Based in Rome, Italy.

Lucas López Simpson
Lucas
López Simpson
Co-Founder & CEO

Runs sales, outreach, and every word of copy that goes out. He'd rather send something imperfect and fix it than let AI write it for him.

LinkedIn
David López Simpson
David
López Simpson
Co-Founder & COO

Handles the technical builds, operations, strategy and sales. Probably has too many browser tabs open right now.

LinkedIn
WORK WITH US

Whether you're a med spa owner or just here for the content, you're in the right place.

If you run an independent med spa and want to see what a reactivation campaign could recover, get the free audit. If you're here for the AI content, follow us and stick around.

or follow @goluda.ai for the build-in-public stuff